SMS provides an urgency and flexibility email cannot. Here's why.
We hate to be the ones to tell you this, but when it comes to urgent actionable items, email is absolutely useless.
That’s okay though! Email marketing is a fantastic way to communicate basic information which is not time-sensitive. Think about your own email habits - is there any urgency? When you really need to contact someone, what do you do?
You hit up their phone.
Smartphones are omnipresent these days; you can’t even leave home without them. If you need to reach someone quickly, you skip the emailing process. It’s time for your business to embrace SMS messaging too.
About 90% of SMS notifications are read within the first three minutes of delivery, which makes sense due to SMS’s 98% open rate. When was the last time your emails had an open rate of over 20%?
SMS messaging goes beyond marketing. Its urgency allows companies to deliver critical information to anyone, not just customers.
Let’s say you are the headmaster of a school and the women’s JV soccer game got rained out - how do you alert the parents of this group of students? If you send out an email, it could get banished into the black hole of the spam folder or remain unopened for all time. If you send out a SMS message instead, it will actually be seen and the students won’t have to wait in the rainy carpool pickup line.
SMS is an extremely flexible communication tool. We gave you a few examples, but you can really put your imagination to the test and use SMS for just about anything. SMS provides an urgency and flexibility email cannot, ensuring engagement on important matters to any audience.
Ready to jump into 21st century business practices? Text “Join” to (208) 271-4250.
We hate to be the ones to tell you this, but when it comes to urgent actionable items, email is absolutely useless.
That’s okay though! Email marketing is a fantastic way to communicate basic information which is not time-sensitive. Think about your own email habits - is there any urgency? When you really need to contact someone, what do you do?
You hit up their phone.
Smartphones are omnipresent these days; you can’t even leave home without them. If you need to reach someone quickly, you skip the emailing process. It’s time for your business to embrace SMS messaging too.
About 90% of SMS notifications are read within the first three minutes of delivery, which makes sense due to SMS’s 98% open rate. When was the last time your emails had an open rate of over 20%?
SMS messaging goes beyond marketing. Its urgency allows companies to deliver critical information to anyone, not just customers.
Let’s say you are the headmaster of a school and the women’s JV soccer game got rained out - how do you alert the parents of this group of students? If you send out an email, it could get banished into the black hole of the spam folder or remain unopened for all time. If you send out a SMS message instead, it will actually be seen and the students won’t have to wait in the rainy carpool pickup line.
SMS is an extremely flexible communication tool. We gave you a few examples, but you can really put your imagination to the test and use SMS for just about anything. SMS provides an urgency and flexibility email cannot, ensuring engagement on important matters to any audience.
Ready to jump into 21st century business practices? Text “Join” to (208) 271-4250.
Launched in 2020, Chirpley is focused on helping companies worldwide accelerate their use of AI and messaging to drive better relationships with their customers.